656,000+
customers.
The world’s
best teams.
236%
Return on investment
Pellentesque vestibulum integer mi vol utpat a netus pellentesque at id. Egestas quam accumsan sit natoque quis.
$2.27M
Present value
Pellentesque vestibulum integer mi vol utpat a netus pellentesque at id. Egestas quam accumsan sit natoque quis.
$1.59M
Net present value
Pellentesque vestibulum integer mi vol utpat a netus pellentesque at id. Egestas quam accumsan sit natoque quis.
Atlassian’s AI edge for customer-led growth
Global software giant, Atlassian, renowned for empowering teams with tools like Jira and Confluence, knows that meaningful innovation comes from truly understanding their customers.
236%
Return on investment
Atlassian's AI edge for customer-led growth
Global software giant, Atlassian, renowned for empowering teams with tools like Jira and Confluence, knows that meaningful innovation comes from truly understanding their customers.
236%
Return on investment
Atlassian's AI edge for customer-led growth
Global software giant, Atlassian, renowned for empowering teams with tools like Jira and Confluence, knows that meaningful innovation comes from truly understanding their customers.
236%
Return on investment
“At Breville, we previously used multiple programs and platforms to gather and analyze customer data. Dovetail has allowed us to combine everything into one single place.”
Andrew Gregorace
Senior UX Designer
236%
Consumer goods
236%
Consumer goods
“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”
Marie-Andrée Turgeon
Senior Manager of Product Operations
236%
Technology
236%
Technology
“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”
Clémentine Nowak
Principal UX Researcher
236%
Technology
236%
Technology
“Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.”
Natalie Rowland
Lead Researcher
236%
Technology
236%
Technology
“As we’ve grown the projects inside of Dovetail, we’ve grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team contribute research to the larger organization.”
David Turell
Head of New Product Design
236%
Publishing
236%
Publishing
“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”
Jared Forney
Research Operations Principal
236%
Technology
236%
Technology
“Dovetail makes it so easy to create insights for our clients and stakeholders. Now, they can see key takeaways backed by short video clips all from one place, which is so impactful.”
Ewelina Szczepaniak-Wenting
Senior UX Researcher, Tischner European University lecturer
236%
Technology
236%
Technology
“Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.”
Sofia Rehman
Senior Product Designer
236%
Technology
236%
Technology
“All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.”
Alex Duckmanton
Head of Design
236%
Education
236%
Education
“Dovetail has enabled us to increase the value of our client engagements exponentially. It’s also become a powerful differentiator and has led to many new clients signing up with us over alternatives.”
Ryan Sorley
Founder and CEO
236%
Design
236%
Design
“Dovetail enables us to make use of research data even while the study is still running. This allows us to turn insights into actionable advice without a time lag. As a startup in a quickly changing market this is a strong competitive advantage. ”
Anne Büttner
User Experience Researcher
236%
Health
236%
Health
“Dovetail keeps everything super organized and helps me work more efficiently. It really takes care of a lot of the busy work so that I can focus on generating insight reports and doing work that has impact.”
Julianna Lynch
Research Operations Coordinator
236%
Technology
236%
Technology
Trusted and
4.5/5 g2
4.6/5 capterra
loved by users
High Performer
g2, summer 2025
Top Rated 2025
TRUST RADIUS
Top UX Research Product
Proddy awards by product school
“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”
Clémentine Nowak
Petal Health
“”
Clémentine Nowak
Petal Health
“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”
Marie-Andrée Turgeon
Achievers
“Whenever someone comes and brings the customer insight, that really wins the discussion—because it really reflects what our customers think and how they act.”
Martin Jerkovic
Atlassian
“At Breville, we previously used multiple programs and platforms to gather and analyze customer data. Dovetail has allowed us to combine everything into one single place.”
Andrew Gregorace
Breville
“Anytime we do research, we do it in Dovetail. Being able to access all of Breville's insights in on place is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”
Constance Docos
Breville
“After introducing Dovetail, we were able to reduce three tools down to one. We have unlocked the real power of letting our customers do the talking on a whole new level.”
Rody Van Vianen
“Dovetail's AI features like magic search and magic cluster have saved me around one to two hours per project, giving me more time to focus on nuance instead of broad strokes.”
Emi Fogg
“Before Dovetail, it took me three or four hours to organize and review 30 minutes of user data. Now, it takes me 30-45 minutes.”
Abby Harris
“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”
Jared Forney
Okta
“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”
Lyena Fi
Eucalyptus
“Everything is faster when I’m using Dovetail, a platform built for this purpose.”
Benjamin Jackson
Hear Me Out
“All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.”
Alex Duckmanton
Mathspace
“Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.”
Sofia Rehman
project44
“We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.”
Paras Aggarwal
Sonder
“We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.”
Oyin Williams
The Honeycomb Works
“Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.”
Jules Lipman
SafetyCulture
“Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.”
Sara Riedel
ZoCo Design
“Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.”
Sonja Bobrowska
Uniqa
“Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.”
Katherine Agnew
Gartner
“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”
Marc Hofmann
zevDesk
“Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail. ”
Sara Lessing
Cytiva
“I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.”
Sherif Mansour
Atlassian
“Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.”
Eliz Ayaydin
Sendle
“One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.”
Sophie Ellis
Kickstarter
“Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.”
Chris Hexton
Vero
“Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.”
Ewelina Szczepaniak-Wenting
Netguru
“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that. ”
Matt Hinds
SafetyCulture
“Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome. ”
Ria Chan
SafetyCulture
“I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.”
Eric Liu
Notion
“Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish”
Natasha Wolf
SafetyCulture
“When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.”
David Turell
Harvard Business Publishing
“Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.”
Craig Boustred
Canva
“I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.”
Roy Olende
Zapier
“Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!””
Sonja Bobrowska
Uniqa
“I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow. ”
Benjamin Jackson
Hear Me Out
“Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.”
Julianna Lynch
Kickstarter
“I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”
Craig Boustred
Canva
“Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.”
Natalie Rowland
Atlassian
“Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.”
Joyce Lee
Atlassian
“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”
Clémentine Nowak
Petal Health
“”
Clémentine Nowak
Petal Health
“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”
Marie-Andrée Turgeon
Achievers
“Whenever someone comes and brings the customer insight, that really wins the discussion—because it really reflects what our customers think and how they act.”
Martin Jerkovic
Atlassian
“At Breville, we previously used multiple programs and platforms to gather and analyze customer data. Dovetail has allowed us to combine everything into one single place.”
Andrew Gregorace
Breville
“Anytime we do research, we do it in Dovetail. Being able to access all of Breville's insights in on place is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”
Constance Docos
Breville
“After introducing Dovetail, we were able to reduce three tools down to one. We have unlocked the real power of letting our customers do the talking on a whole new level.”
Rody Van Vianen
“Dovetail's AI features like magic search and magic cluster have saved me around one to two hours per project, giving me more time to focus on nuance instead of broad strokes.”
Emi Fogg
“Before Dovetail, it took me three or four hours to organize and review 30 minutes of user data. Now, it takes me 30-45 minutes.”
Abby Harris
“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”
Jared Forney
Okta
“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”
Lyena Fi
Eucalyptus
“Everything is faster when I’m using Dovetail, a platform built for this purpose.”
Benjamin Jackson
Hear Me Out
“All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.”
Alex Duckmanton
Mathspace
“Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.”
Sofia Rehman
project44
“We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.”
Paras Aggarwal
Sonder
“We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.”
Oyin Williams
The Honeycomb Works
“Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.”
Jules Lipman
SafetyCulture
“Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.”
Sara Riedel
ZoCo Design
“Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.”
Sonja Bobrowska
Uniqa
“Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.”
Katherine Agnew
Gartner
“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”
Marc Hofmann
zevDesk
“Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail. ”
Sara Lessing
Cytiva
“I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.”
Sherif Mansour
Atlassian
“Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.”
Eliz Ayaydin
Sendle
“One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.”
Sophie Ellis
Kickstarter
“Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.”
Chris Hexton
Vero
“Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.”
Ewelina Szczepaniak-Wenting
Netguru
“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that. ”
Matt Hinds
SafetyCulture
“Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome. ”
Ria Chan
SafetyCulture
“I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.”
Eric Liu
Notion
“Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish”
Natasha Wolf
SafetyCulture
“When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.”
David Turell
Harvard Business Publishing
“Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.”
Craig Boustred
Canva
“I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.”
Roy Olende
Zapier
“Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!””
Sonja Bobrowska
Uniqa
“I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow. ”
Benjamin Jackson
Hear Me Out
“Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.”
Julianna Lynch
Kickstarter
“I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”
Craig Boustred
Canva
“Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.”
Natalie Rowland
Atlassian
“Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.”
Joyce Lee
Atlassian
“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”
Marie-Andrée Turgeon
Achievers
“Anytime we do research, we do it in Dovetail. Being able to access all of Breville's insights in on place is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”
Constance Docos
Breville
“Before Dovetail, it took me three or four hours to organize and review 30 minutes of user data. Now, it takes me 30-45 minutes.”
Abby Harris
“Everything is faster when I’m using Dovetail, a platform built for this purpose.”
Benjamin Jackson
Hear Me Out
“We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.”
Paras Aggarwal
Sonder
“Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.”
Sara Riedel
ZoCo Design
“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”
Marc Hofmann
zevDesk
“Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.”
Eliz Ayaydin
Sendle
“Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.”
Ewelina Szczepaniak-Wenting
Netguru
“I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.”
Eric Liu
Notion
“Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.”
Craig Boustred
Canva
“I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow. ”
Benjamin Jackson
Hear Me Out
“Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.”
Natalie Rowland
Atlassian